- A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
- Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
- Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
- We use both session and persistent cookies on our website.
- The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
- we use _ga on our website to distinguish users (top level domain);
- we use _utma on our website to distinguish users and sessions;
- we use _utmb on our website to determine determine new sessions/visits;
- we use _utmc on our website to calculate when you close your browser;
- we use _utmz on our website to store the traffic source or campaign that explains how you reached the site;
- we use _utmv on our website to store visitor-level custom variable data;
- we use ss_lastvisit on our website to determine if a website visitor is unique;
- Most browsers allow you to refuse to accept cookies; for example:
- in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;
- in Firefox (version 39) you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and
- in Chrome (version 44), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.
- Blocking all cookies will have a negative impact upon the usability of many websites.
- If you block cookies, you will not be able to use all the features on our website.
- You can delete cookies already stored on your computer; for example:
- in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);
- in Firefox (version 39), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and
- in Chrome (version 44), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.
- Deleting cookies will have a negative impact on the usability of many websites.
Response tap is a phone call analytics tool, used by companies to understand the customer interaction between the website and the call centre. Three cookies are used by ResponseTap to help demonstrate this journey so the business can improve their customer experience.
1. ‘adiV’: The adiV cookie contains an identifier which is used by ResponseTap to track a visitor over time. This allows ResponseTap to show multiple visits made by a customer over time from the same browser. This cookie is set to expire 1 year after the visitor leaves the website.
2. ‘adiVi’: The adiVi cookie contains an identifier which is used by ResponseTap to help track a visitors path while they are on the website. This cookie is set to expire 30 minutes after the visitor leaves the website.
3. ‘adiLP’: the adiLP cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking.